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La Rosa Macaroni Company

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  • La Rosa Macaroni Company

    V. La Rosa and Sons Macaroni Company started in 1914. Please provide a history of the company, or if you know the company, please share some stories about it.

  • #2
    Vincent La Rosa was my Great Great Grandfather. Work as a real estate consultant for Cushman & Wakefield, would love to know where the locations of the V. La Rosa factories were. What has become of the property today.


    • MachineBuilder
      MachineBuilder commented
      Editing a comment
      La Rosa had factories at the following locations:

      473 Kent Avenue, Brooklyn, New York

      40 Jacksonville Road, Hatboro, Pennsylvania, which is now considered Warminster. It is still a pasta factory owned by Philadelphia Macaroni.

      90 Wauregan Road, Danielson, Connecticut. This is still a factory building.

      In 1959, La Rosa purchased Tharinger Macaroni Company, makers of White Pearl brand and acquired the Tharinger factory at 3372 North Holton Street, Milwaukee, Wisconsin. This repurposed as an apartment building called Riverworks Lofts.

      Here are two articles about Riverworks Lofts and Tharinger/La Rosa Macaroni

  • #3
    This image from an old recipe book shows the Tharinger Macaroni Company, 3372 North Holton Street, Milwaukee, Wisconsin. La Rosa purchased Tharinger in 1959. The Milwaukee Wisconsin Journal Sentinel published an article related to the history of the old factory,


    • #4
      Attached below is the United States Design Patent D168,054 "Lasagna Macaroni" filed March 5, 1952 by Stefano La Rosa of V. La Rosa and Sons Macaroni Company.
      Attached Files


      • #5
        Attached below is the United States Trademark 728,060 with registration dated February 27, 1962 for La Rosa. The trademark was filed on November 15, 1960.
        Attached Files